In beauty, consumers don’t buy products or services because of their features rather they buy products or services because of their outcomes.

💡For example:

Lots of consumers buy certain perfumes because they want an effect when they pass by. They want their scent to linger and form a positive effect. (Of course, they also love to smell good)

A consumer like this doesn’t care if a perfume has 500 ingredients sourced from Paris and Madagascar.

This consumer wants to know, “Will I leave a classy impression when I walk past people?”

For your products/services to be irresistible, your messaging must project the outcomes, not the features.

💡Second example :

Let's look at a salon with good equipment and great staff.

The consumer’s concern is:

“Will I look more beautiful after visiting your salon? Will your hairdressers understand my flaws enough to hide them while projecting my assets?”

The consumer doesn’t care that you have 10 machines in the salon, their concern is “Will the 10 machines make them look more beautiful?”

For your salon to be irresistible, your messaging must project the outcomes before they ask.

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💰Once you get your messaging right, you will effortlessly draw in the dedicated patronage required to scale up to 6 figures. 💰

Every month, I work with 2 beauty businesses to help them nail their messaging, amongst other things.

To work with me, book a free consultation

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