3 reasons you're not making 6 to 7 figures in your Beauty Business

In beauty, consumers don’t buy products or services because of their features rather they buy products or services because of their outcomes.

💡For example:

Lots of consumers buy certain perfumes because they want an effect when they pass by. They want their scent to linger and form a positive effect. (Of course, they also love to smell good)

A consumer like this doesn’t care if a perfume has 500 ingredients sourced from Paris and Madagascar.

This consumer wants to know, “Will I leave a classy impression when I walk past people?”

For your products/services to be irresistible, your messaging must project the outcomes, not the features.

💡Second example :

Let's look at a salon with good equipment and great staff.

The consumer’s concern is:

“Will I look more beautiful after visiting your salon? Will your hairdressers understand my flaws enough to hide them while projecting my assets?”

The consumer doesn’t care that you have 10 machines in the salon, their concern is “Will the 10 machines make them look more beautiful?”

For your salon to be irresistible, your messaging must project the outcomes before they ask.

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💰Once you get your messaging right, you will effortlessly draw in the dedicated patronage required to scale up to 6 figures. 💰

Every month, I work with 2 beauty businesses to help them nail their messaging, amongst other things.

To work with me, book a free consultation

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Until you understand your target market closely, and their pain, you may never create irresistible products or services for them.

Once you understand needs, pain points, earnest desires, you can easily design an irresistible solution to fix them.

Don’t be distracted thinking people have fixed all the beauty needs possible, that’s not true!

There are so many needs that haven’t been catered to!

To discover a pressing need you can fix, is to discover your 6-figure asset!

Every month, I work with 2 beauty brands to help them understand their target market and more.

During their sessions, we discover 6-figure solution-based, products or services.

I can help you achieve that and much more in my Beauty Business Strategy Package

To get started, book a free consultation.

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5 Attributes of a HERO product or a HERO service: Read below 👇

1. Solves the consumers pressing pain

2. Delivers visible outcome - (an outcome that can be projected)

3. Has (at least) a 50% profit margin

4. Can be independently branded

5. Has the capacity to Scale

EVERY beauty business has a HERO offer (product or service). Some business owners just haven’t noticed theirs yet.

Most times, your hero offer is right under your nose but you may need help to identify it.

In my Beauty Business Strategy package, I help clients see their hero offers.

In some cases, I help clients CREATE better hero offers because their business has more potential than they realize.

I do this, and create other assets required to scale up to $100,000 and above.

To subscribe to my Beauty Business Strategy package, book a free consultation and we’ll see if you’re a good fit for the package.

In conclusion, without a hero product, you may just need a miracle to scale up to 6figures 🙏

Do you think your beauty business has a hero product yet?

#ayobassey #beautybusinessconsultant #beautybusinesscoach #beautybusinessmentor #6figureincome #6figurebusiness #6figurebeautybusiness